Privacy Policy

Introduction & Scope

WiseLiquid Consultancy and Services ("WiseLiquid", "we", "us", or "our") respects your privacy and is committed to protecting the information entrusted to us.

This Privacy Policy explains how WiseLiquid collects, uses, processes, stores, protects, and discloses information when you access or use our websites, enterprise messaging platform, APIs, messaging infrastructure, communication gateways, customer portals, and associated services (collectively, the "Services").

WiseLiquid provides enterprise communication and CPaaS-related services, including SMS messaging and may provide or integrate additional communication channels such as Email, WhatsApp, RCS, Voice, and other communication services.

01. Information We Collect

We may collect information directly from you, from your organization, automatically through your use of our Services, or from service providers that support the delivery of our Services.

1.1 Account and Business Information

When you create an account or use our Services, we may collect:

• Full name
• Business or company name
• Business address
• Email address
• Phone number
• Job title or role
• Account credentials
• Customer or organization ID
• Billing and invoicing information
• Tax or regulatory information where required
• Business communication requirements
• Information provided during account registration or verification

If you use WiseLiquid on behalf of an organization, we may also collect information about administrators, employees, developers, and other authorized users.

1.2 API and Authentication Information

Customers using our APIs or integrations may provide or generate:

• API keys
• Access tokens
• Authentication credentials
• Webhook URLs
• Application identifiers
• Sender IDs
• API configuration information
• Integration settings
• API requests and responses
• API usage information

We use security measures designed to protect authentication information from unauthorized access.

You are responsible for maintaining the confidentiality of your account credentials and API keys and for ensuring that only authorized individuals have access to them.

1.3 Messaging and Communication Data

When you use WiseLiquid to send or receive supported communications, we may process information necessary to provide the requested service.

Depending on the communication channel, this may include:

• Sender information
• Sender ID
• Recipient phone number
• Recipient email address
• Message content
• Message templates
• Campaign information
• Scheduling information
• Delivery status
• Delivery timestamps
• Failure and rejection information
• Provider response codes
• Transaction IDs
• Message IDs
• Routing information
• Attachments or media where supported
• Opt-in and opt-out information

The information required to process a communication may be transmitted through telecommunications carriers, messaging aggregators, cloud providers, email providers, or other communication service providers.

1.4 Contact and Recipient Information

Customers may upload or provide contact information to WiseLiquid for the purpose of sending communications.

This may include:

• Names
• Phone numbers
• Email addresses
• Customer identifiers
• Contact attributes
• Groups or tags
• Communication preferences
• Consent or opt-in information
• Opt-out information
• Campaign-related information

Where WiseLiquid processes such information on behalf of a customer, the customer is generally responsible for determining the purpose of processing and ensuring that it has the necessary legal authority to process and communicate with those individuals.

1.5 Technical and Usage Information

When you access our website, platform, APIs, or other Services, we may automatically collect technical information, including:

• IP address
• Browser type
• Browser version
• Operating system
• Device information
• Login information
• Session information
• Access timestamps
• API request information
• Error logs
• Security logs
• Network information
• Service usage information
• Performance information

This information helps us operate, secure, troubleshoot, and improve our Services.

1.6 Cookies and Similar Technologies

We may use cookies, local storage, pixels, and similar technologies to:

• Maintain authentication sessions
• Remember user preferences
• Improve website functionality
• Analyze website usage
• Monitor performance
• Detect security issues
• Prevent abuse
• Improve the user experience

You may control certain cookies through your browser settings. Disabling certain technologies may affect some functionality of the Services.

02. How We Use Information

We may use information collected through our Services for the following purposes.

2.1 Providing and Operating Our Services

We use information to:

• Create and manage customer accounts
• Authenticate users
• Process API requests
• Process communication campaigns
• Route messages through appropriate providers
• Deliver SMS and other supported communications
• Provide delivery reports
• Process scheduled messages
• Manage sender IDs and communication configurations
• Provide customer support
• Maintain messaging infrastructure
• Monitor service performance

2.2 Platform Improvement

We may use technical and usage information to:

• Improve platform functionality
• Develop new features
• Monitor system performance
• Troubleshoot technical issues
• Improve reliability
• Analyze service usage
• Optimize messaging infrastructure
• Detect and resolve system failures

2.3 Security, Fraud and Abuse Prevention

We may process information to:

• Detect unauthorized access
• Detect suspicious activity
• Prevent fraud
• Prevent spam and messaging abuse
• Investigate security incidents
• Protect our infrastructure
• Protect customers and recipients
• Enforce our Terms of Use
• Prevent misuse of APIs and messaging services

Because WiseLiquid operates messaging infrastructure, we may monitor certain usage patterns, traffic information, metadata, and other information necessary to detect spam, fraud, abuse, and unlawful activity.

2.4 Legal and Regulatory Compliance

We may process information to comply with applicable:

• Telecommunications requirements
• Data-protection requirements
• Anti-spam regulations
• Messaging regulations
• Government requirements
• Court orders
• Lawful requests
• Regulatory requirements

2.5 Billing and Account Management

We may use information to:

• Calculate service usage
• Generate invoices
• Process payments
• Maintain billing records
• Manage subscriptions
• Apply account limits
• Resolve billing issues

2.6 Customer and Service Communications

We may use your contact information to send:

• Account notifications
• Security alerts
• Service notifications
• Billing notifications
• Technical announcements
• Maintenance notifications
• Important policy updates
• Customer support communications

We may also send marketing communications where permitted by applicable law.

03. Customer Data and Recipient Data

WiseLiquid provides communication infrastructure to businesses and organizations.

In many cases, our business customers determine:

• Who receives communications
• What information is uploaded
• What messages are sent
• When messages are sent
• Why the communication is being sent

Accordingly, the customer may be responsible for determining the lawful basis and purpose for processing recipient information.

WiseLiquid generally processes such information only as necessary to provide the Services, maintain the security of the platform, prevent abuse, comply with legal requirements, and perform our contractual obligations.

Customers are responsible for ensuring that they have the appropriate authorization, consent, or other lawful basis to upload recipient information and send communications through WiseLiquid.

04. SMS and Communication Compliance

Because WiseLiquid provides enterprise messaging infrastructure, communications sent through our platform may be subject to telecommunications, carrier, messaging-provider, and anti-spam requirements.

Customers are responsible for ensuring that their use of the Services complies with applicable laws and regulations, including requirements relating to:

• Recipient consent
• Marketing communications
• Transactional communications
• Sender identification
• Opt-in requirements
• Opt-out requirements
• Do-not-contact requirements
• SMS templates
• Sender IDs
• Regulatory registration
• Carrier policies
• Messaging content restrictions

Where applicable, WiseLiquid may process or retain information relating to consent, opt-out requests, sender identities, message templates, delivery records, and other compliance information.

05. Third-Party Service Providers and Subprocessors

WiseLiquid may rely on third-party providers to operate and deliver its Services.

These providers may include:

• Cloud infrastructure providers
• SMS carriers
• Telecommunications providers
• Messaging aggregators
• Email delivery providers
• WhatsApp providers
• RCS providers
• Voice providers
• Database and hosting providers
• Payment processors
• Security providers
• Monitoring providers
• Analytics providers
• Customer support providers
• Other technology and infrastructure providers

These providers may process information necessary to provide their services to WiseLiquid or to deliver communications requested by WiseLiquid customers.

For example, when a customer sends an SMS through WiseLiquid, certain information may need to be transmitted to a messaging aggregator or telecommunications carrier for delivery to the recipient.

We seek to use service providers that maintain appropriate security and privacy safeguards.

06. Information Sharing and Disclosure

We may share information with third parties in the following circumstances.

6.1 Service Providers

We may provide information to trusted service providers that assist us in operating our Services.

6.2 Telecommunications and Messaging Providers

Information necessary to deliver communications may be transmitted to:

• Telecommunications carriers
• SMS aggregators
• Messaging providers
• Email providers
• WhatsApp providers
• RCS providers
• Voice providers
• Other communication networks

The amount and type of information shared depends on the communication channel and the requirements of the relevant provider.

6.3 Payment Providers

Payment and billing information may be processed by third-party payment processors.

Where payment processing is handled by an external provider, WiseLiquid may not directly store complete payment-card information.

6.4 Legal and Regulatory Requests

We may disclose information where reasonably necessary to:

• Comply with applicable law
• Respond to valid legal processes
• Respond to court orders
• Respond to lawful governmental requests
• Comply with regulatory requirements
• Protect our rights and property
• Investigate fraud or security incidents
• Protect customers, users, or the public

6.5 Business Transactions

If WiseLiquid participates in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable legal requirements.

07. Data Security

WiseLiquid implements reasonable technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Depending on the nature of the Services, security measures may include:

• Encryption in transit
• Secure authentication
• Access controls
• Role-based permissions
• API authentication
• Credential protection
• Network security
• Infrastructure security
• Security monitoring
• Logging and auditing
• Backup and recovery mechanisms
• Vulnerability monitoring
• Administrative controls

Access to customer information is limited to authorized personnel, systems, and service providers that require access for legitimate business or service purposes.

However, no internet-based service, network, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

08. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the Services
• Maintain customer accounts
• Process communications
• Provide delivery reports
• Maintain billing records
• Detect fraud and abuse
• Maintain security records
• Comply with legal and regulatory requirements
• Resolve disputes
• Enforce agreements
• Maintain necessary business records

Retention periods may vary depending on the type of information, the nature of the Service, customer requirements, legal obligations, and operational requirements.

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal, regulatory, backup, and security requirements.

09. International Data Transfers

WiseLiquid may use infrastructure, hosting services, and third-party providers located in different countries.

As a result, information may be transferred to, stored in, or processed outside your country or jurisdiction.

Where applicable, we take reasonable measures to ensure that international transfers are subject to appropriate safeguards and comply with applicable data-protection requirements.

The location in which information is processed may vary depending on the infrastructure and third-party providers used to provide a particular Service.

10. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include:

We may need to verify your identity before processing certain privacy requests.

11. Customer Responsibilities

Customers using WiseLiquid's platform are responsible for ensuring that their use of the Services complies with applicable laws and regulations.

Customers are responsible for:

• Obtaining required consent
• Providing appropriate privacy notices
• Maintaining accurate recipient information
• Honoring opt-out requests
• Using the platform only for lawful purposes
• Protecting account credentials and API keys
• Restricting access to authorized personnel
• Ensuring that uploaded data is lawfully obtained
• Ensuring that message content complies with applicable requirements
• Complying with carrier and messaging-provider policies

Customers must not use WiseLiquid to transmit information or communications that they are not legally authorized to process or send.

12. Prohibited and Abusive Use

WiseLiquid may process information to identify and prevent prohibited or abusive activity.

This may include:

• Spam
• Unsolicited promotional messaging
• Fraudulent communications
• Phishing
• Misleading communications
• Illegal content
• Malicious activity
• Unauthorized access attempts
• Abuse of APIs
• Attempts to bypass messaging restrictions
• Activities that violate carrier or provider policies

Where appropriate, WiseLiquid may investigate, restrict, suspend, or terminate access to the Services in accordance with our Terms of Use.

13. Service Availability and Carrier Dependencies

WiseLiquid operates messaging infrastructure that may depend on external telecommunications carriers, aggregators, messaging platforms, cloud infrastructure, and other third-party providers.

Consequently, certain information may be processed or transmitted through systems outside WiseLiquid's direct control.

Message delivery may be affected by:

• Carrier availability
• Network conditions
• Routing
• Recipient device availability
• Provider restrictions
• Regulatory requirements
• Message filtering
• Telecommunications outages
• Third-party service interruptions

Information required for communication delivery may therefore be processed by the relevant third-party providers.

14. Cookies and Analytics

Our website and applications may use cookies and similar technologies for:

• Authentication
• Security
• Website functionality
• Performance monitoring
• Analytics
• User preferences
• Fraud prevention

Where required by applicable law, we will provide appropriate controls for non-essential cookies and similar technologies.

15. Children's Privacy

WiseLiquid's Services are primarily designed for businesses, organizations, developers, and professional users.

We do not knowingly intend to collect personal information directly from children without appropriate authorization.

If you believe that a child has provided personal information to WiseLiquid without appropriate authorization, please contact us so that we can investigate and take appropriate action.

16. Security Incidents and Data Breaches

WiseLiquid maintains processes designed to identify, investigate, contain, and respond to security incidents.

If we become aware of a security incident involving personal information, we may take appropriate measures to:

• Investigate the incident
• Contain the issue
• Protect affected systems
• Mitigate potential harm
• Restore affected services
• Notify affected parties or authorities where required by applicable law

The timing and content of any notification will depend on applicable legal requirements and the circumstances of the incident.

17. Data Protection Agreements

For certain enterprise customers, additional contractual terms may apply to the processing of personal information.

Where appropriate, WiseLiquid may enter into a Data Processing Agreement ("DPA") or similar agreement with a customer.

Such an agreement may address:

• Processing instructions
• Data-protection responsibilities
• Confidentiality
• Security requirements
• Subprocessors
• International data transfers
• Data-subject rights
• Data retention
• Security incidents

Where a separately executed DPA applies to a particular processing activity, the terms of that agreement may govern that processing activity in the event of a conflict with this Privacy Policy.

18. Changes to This Privacy Policy

WiseLiquid may update this Privacy Policy from time to time to reflect:

• Changes to our Services
• Changes to our business operations
• Changes in technology
• Changes in applicable laws
• Changes in regulatory requirements
• Changes to our data-processing practices

When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.

Where required by applicable law, we may provide additional notice of material changes.

We encourage customers and users to periodically review this Privacy Policy.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us.

For privacy-related requests, please provide sufficient information for us to identify your account or understand the nature of your request.

20. Enterprise Privacy Advisory

WiseLiquid provides enterprise messaging and communication infrastructure to businesses and organizations.

We are committed to handling information responsibly and implementing appropriate measures designed to protect customer and recipient information.

Because communications may pass through telecommunications carriers, messaging aggregators, cloud providers, and other third-party infrastructure, the processing of information may involve multiple service providers necessary to complete a communication.

Customers remain responsible for ensuring that their use of WiseLiquid's Services, including the collection of recipient information and sending of communications, complies with applicable laws, regulations, consent requirements, and provider policies.